Dash It Your Way With Singtel Dash.

Singtel Dash is an all-in-one mobile wallet that allows you to shop, dine, commute, send money, and more. Since convenience means different things to different people, we unpacked the tagline ‘Dash it your way’ with three quirky, candy-coloured characters. Each character represented a feature of the wallet: Smooth Sam (loves the seamless life), Clever Chloe (always looking for ways to game the point system), and Swift Shawn (quick, quick, quick!).  

Client: Singtel Dash, Creative Agency: PPURPOSE, Production House: Final Frontier,
Creative Director: Mavis Neo, Copywriter: Megha Ramesh