Ouch Stories for
DBS First Insurance.

Gen-Zs feel invincible and insurance isn’t top of mind. Even though insurance is crucial, it's a heavy topic - but it doesn't have to be. Instead of guilt-tripping and pressuring our young target audience to consider DBS insurance, we created four light-hearted Instagram Stories featuring “ouch moments” that could definitely benefit from some DBS insurance. 

Client: DBS, Creative Agency: TSLA, Illustrators: 8EyedSpud, Creative Director: Nicholas Ye,
Copywriter: Dave Winfindale, Motion: Veron Lim, Naomi Sumarno, Vanessa Loretta