Introducing the
Even Better Singpass.

Singpass is a portal for Singaporeans to access essential life-admin services online especially government-related. Think of it as the national digital ID. The platform’s latest upgrades made it faster, easier, and even better. The campaign reintroduced the new and improved Singpass with the help of delightful 3D characters that broke the mould of typical government communication. The "i" in the new Singpass logo, shaped like a keyhole, inspired the form of our characters and is a prominent element throughout the film.

Client: GovTech, Creative Agency: TSLA, Production House: Final Frontier,
Creative Director: Nicholas Ye, Copywriter: Sarah Goh