DBS PayLah! is Singapore’s favourite payments app. It started off as a mobile wallet and evolved into offering services such as food delivery, shopping, commute, travel insurance, and all with the added bonus of reward points. But people didn’t know this yet. Our new campaign let people know that PayLah! is the app that lets you do it all. To further emphasize that DBS PayLah! is the all-in-one app, we applied the rounded edges of an app icon throughout all our visual communications.

Client: DBS PayLah!, Creative Agency: TSLA, Director: Jason Evans,
Creative Director: Mavis Neo, Copywriter: Shahrin Izhar