On Lazada’s 8th Birthday, Shop Like It’s Your Birthday.

Lazada is one of the biggest e-commerce platforms in Southeast Asia. For their birthday they wanted shoppers to join in the celebrations with a sale that had millions of amazing offers. Our campaign was an invitation to use Lazada’s birthday as an excuse to treat yourself like it’s your own birthday and hit that ‘order now’ button on repeat. 

Client: Lazada Group, Director: Jacky Lee, Production House: Little Red Ants, Creative Director: Etienne Lesourd,
Copywriter: Shahrin Izhar